Bootstrap: Building a marketing strategy from scratch
One of the best things about launching a new business is not having to do things simply because “it’s the way they’ve always been done.” More and more, I see, both in theory and practice, the idea of...
View ArticleWhat Can Publishers Learn From a VC?
Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project...
View ArticleYour Biggest Weapon: Managing Expectations
Skills development, well-thought-through workflows, decent transactional websites, careful integrations of software using APIs, and thoughtful planning are all valuable strategies. And if you adopt a...
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